Unlisted Assets · the private gallery for off-market homes
The properties the world never sees.
Catalogued. Sealed. Away from the world’s gaze.
Reserved exclusively for the invited.
Manifesto
Exceptional propertiesare never foundon the portals.
Unlisted Assets circulates only the homes their owners choose to keep away from the public market: encrypted brochures, invitation-only access and vetted buyers.
The promise, in three principles
Confidentiality
No portal, no sign, no freely accessible photograph. Your property remains invisible to anyone not concerned. What is not exposed can be neither copied, commented on, nor devalued.
Control
You decide who reads your brochure. Every access is named, encrypted, traced and revocable at any moment. Nothing circulates without your consent.
Selection
Only previously vetted buyers receive an invitation. Your property does not meet the crowd — only the profiles that match it.
Private access
What your buyer sees.
No attachment left lying in an inbox, no public page. An access that opens in their name, for a time you decide, and closes behind them.
Watermark burnt into the image
The recipient’s name and copy number are written into the pixels as the photo is served.
Veiled photographs
Optionally, on desktop, photographs stay veiled until the eye rests on them.
A reading time
Every viewing is timed: the countdown runs on the server’s clock, not the browser’s.
The screen veils itself
The moment the window falls into the background, the file vanishes behind an opaque veil.
Copying and printing neutralised
Right-click, drag and drop, selection, printing, save shortcuts: blocked where possible, logged in every case.
A numbered copy
Each invitation carries a copy number, burnt into the watermark of every photograph. A circulating image names the copy it came from — and the person it was entrusted to.
Intelligence
What a file tells you.
Knowing a link was opened tells you nothing. Knowing they came back three times, lingered eleven seconds on the master suite and read the file to the very last page… now that is a signal.
Time spent on each photograph
Photo by photo, to the second. Only time when the image is genuinely sharp and on screen counts.
The interest index
Return visits, duration, reading depth, attention paid to the photographs, distilled into four levels: “Follow up”, “Curiosity”, “Interested”, “Red hot”.
Reading depth
How far down the file they went, as a percentage — stopping at the third photograph is not reaching the end.
What holds their attention
Time splits between photographs, description, specifications and location.
Live presence
When a buyer is reading the file, their invitation lights up in your space.
The timeline, gesture by gesture
Every viewing unfolds: entry, photographs opened full screen, copy attempts, exits.
The principle
Seal. Invite. Trace.
01
Seal
Catalogue the property in your private space — photographs, file, price. Nothing public, nothing indexed; no search engine knows it exists.
02
Invite
One named link per buyer, and you hold every key: a six-digit code — drawn at random or chosen by you —, a lock on their email address, a single admitted device, a validity period, a reading duration, a capped number of openings, a confidentiality undertaking to sign, and the price and exact address you choose to show or hide.
03
Trace
Every viewing is identified, timed and logged. The register remembers who saw what, when and for how long — and warns you at the first capture attempt.
Confidentiality
Honest confidentiality.
Named access
Each link is addressed to one person and protected by a six-digit code that travels by another channel. Link token and code are kept only as fingerprints: a database leak opens no door.
A single device
The first device to open becomes the only one admitted. Link and code passed to a third party yield nothing — and the refusal is reported to you.
Expiry & revocation
You set the invitation’s lifetime, the length of a viewing and the number of openings. In doubt: revoke, and the viewing in progress is cut short.
Traceable watermark
The reader’s name and the date are burnt into every photograph served, and a weave bearing their name covers the screen. A leaked image carries the signature of the person it was entrusted to.
Immutable register
Entries, refusals, attempted captures, revocations: all written to a register nobody rewrites, not even you.
European, tracker-free
Served from Paris, data hosted in Ireland: the European Union end to end. No ad network, no audience measurement, no third-party cookies.
No system prevents a screenshot — beware of anyone who promises it. On macOS the shortcut is intercepted by the operating system before the page ever sees it. Our stance is the opposite: make sure no capture is ever anonymous. The name of whoever is looking is already in the image.
The circle
Join the circle.
We open access in small series, agency by agency. Leave us an address — we will write to you personally.